The full shabang for a plant-based fish company ushering in the Catch of Tomorrow™. Inheriting a fresh set of guidelines upon my arrival at the company, I worked with a marketing team of three to fine-tune our library of elements and develop a messaging strategy as whimsical and adventurous as the visuals. The result was an omni-channel go-to-market that welcomes everyone from veteran vegans and fluid flexitarians to join a movement towards preserving and protecting our oceans without compromising our taste buds or health.

(BRAND/VISUAL IDENTITY)(UI/UX)(PACKAGING)(MERCH)