Email campaigns for an upgraded, plant-based instant ramen brand. Immi’s bold identity fuses the look and feel of traditional Asian cuisine brands with a contemporary zaniness, helping ramen lovers to elevate their diets with a plant-based alternative and push their creativity in the kitchen without compromising on taste or prep time. Synthesizing their bright yellow and black palette, striking type combinations, and high-contrast imagery, I developed a myriad of email and SMS-creative layouts to help immi expand the library of visual motifs that match the quirky and lighthearted brand voice.

(BRAND/VISUAL IDENTITY)(LIFECYCLE MARKETING)