A branding and collateral starter pack for overhauling a non-profit farmer’s market organization in Northeast Ohio. With weekly events at seven Greater Cleveland locations, the new identity utilizes a vibrant palette and emblem set to distinguish each market while maintaining brand cohesion and unity across Cleveland’s diverse localities. Sharp produce illustrations complement copy and type selections that straddle the line between silly and serious to reinforce an authentic and welcoming brand persona.

(BRAND/VISUAL IDENTITY)(UI/UX)(MERCH)