A set of foundational visual guidelines, messaging samples, and collateral prototypes to elevate the fastest-growing ice bath brand in America. With only a logo to preserve throughout the brand expansion process, the creative team at electrIQ marketing chose themes of discipline, fluid movement, and cold immersion to drive the visual narrative, complementing a knowledgable and enthusiastic brand voice to welcome new audiences into the cold-plunging community. Once aligned on the nitty-gritties of the ID, we carried out blog posts, infographics, email creatives, and web solutions for PLUNGE to expand their lifecycle marketing efforts.

(BRAND/VISUAL IDENTITY)(UI/UX)(COPYWRITING)